Frequently Asked Questions
How long does it take to see media results?
Expect meaningful traction within 6–12 weeks for ongoing programs. Launches with pre-briefs can generate day-one coverage, but durable momentum comes from consistent story development and outreach.
Do you guarantee placements?
No. Editorial decisions rest with independent outlets. We maximize probability through timely angles, proof, and strong relationships, and we measure quality rather than raw volume.
What makes a story “ready” for press?
Clear tension, credible proof, and audience relevance. We evaluate whether your news teaches something new, matters now, and is anchored in evidence.
How do you measure success?
We score coverage quality (relevance, depth, message pull-through), track share of voice, and map outcomes to funnel metrics where appropriate.
Can you support crisis incidents?
Yes. We run tabletop drills, craft holding statements, and coordinate rapid response. We also align with legal and security leads to ensure compliance and calm execution.
Do you work with startups or only larger companies?
We work with startups and established companies. The right fit is a leadership team committed to clarity, credibility, and repeatable programs.
How do we get started?
Begin with a short briefing call and a narrative review. From there, we propose a program shaped to your goals and timing.
What industries do you serve?
Technology, design, sustainability, professional services, and responsible consumer brands. We prioritize sectors where clarity and credibility are differentiators.